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why PR ?

michelle amato-lia, public relations consultant | Art Gallery PR | Travel & Hotel brands sales lead

Boutique PR for Art, Luxury Travel brands

Michelle Amato-lia is a Malta-based Public Relations & Communications Consultant  specialising in arts, culture, heritage and travel. With an academic background in Art History and Marketing, and over fifteen years' experience in luxury hotel sales , hospitality  and Travel & brand communications, she creates refined strategies for galleries, artists, travel brands, and boutique hotels - always prioritising clarity and authenticity.

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Philosophy

Why PR, an Art Gallery & Travel Curator ?

   "Art and travel both tell stories- of place, of people, and of time."  Michelle AmatoLia 's approach is rooted in this belief and in doing what you love. Whether writing a bio 'sans-ai', creating an exhibition narrative for a gallery or developing heritage-rich travel experiences, she creates PR solutions where strategy meets authenticity. By combining researched insight with digital expertise, and tone intended for the discerning, every project delivers meaningful impact and measurable results.  

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Portfolio of Collaborations:

▪︎ 2B Gallery, Malta – PR & communications advisor since 2024, managing art business development, buyer relations, and media strategy for contemporary exhibitions. Collaborations include artists John Paul Azzopardi, Charlene Galea, and Madeleine Fenwick.


▪︎ Isola Travel Bureau – Developing heritage-infused travel experiences and storytelling across Malta’s cultural landscape.


▪︎ @see_my_malta – A cultural travel journal highlighting art, architecture, and everyday beauty across the islands.


Past Projects: LIVEL / Prof. Godfrey sciences • Palazzo Bifora boutique residence • 5★ Hotel • Boutique lifestyle and hospitality brands.


portfolio of background on my LinkedIn → or request press portfolio 

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