why PR ?

michelle amato-lia, public relations consultant | Art Gallery PR | Travel & Hotel brands sales lead

Boutique PR for Art, Luxury Travel brands

Michelle Amato-Lia is a Malta-based PR & Communications Consultant specialising in arts, culture, and travel. With an academic background in Art History and Marketing, and over fifteen years' experience in luxury hospitality and brand communications, she creates refined strategies that help galleries and artists share their stories with clarity and authenticity. and travel & hotel brands to develop bespoke projects within these niche segments.

Philosophy

Why PR, an Art Gallery & Travel Curator ?

"Art and travel both tell stories — of place, of people, and of time." Michelle's approach is rooted in this belief. Whether helping an art gallery build an exhibition narrative or shaping a travel product infused with art historical heritage, she seeks to create work that resonates - where strategy meets authenticity. Using digital and algorithm support, every project establishes its meaning and reaches its object.

Portfolio of Collaborations:

▪︎ 2B Gallery, Malta – PR & communications advisor since 2024, managing art business development, buyer relations, and media strategy for contemporary exhibitions. Collaborations include artists John Paul Azzopardi, Charlene Galea, and Madeleine Fenwick.

▪︎ Isola Travel Bureau – Developing heritage-infused travel experiences and storytelling across Malta’s cultural landscape.

▪︎ @see_my_malta – A cultural travel journal highlighting art, architecture, and everyday beauty across the islands.

Past Projects: LIVEL / Prof. Godfrey Farrugia · Palazzo Bifora 5★ Hotel · Boutique lifestyle and hospitality brands.

portfolio of background on my LinkedIn → or request press portfolio dm

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why PR ?

Boutique PR for Art, Luxury Travel brands

Philosophy

Why PR, an Art Gallery & Travel Curator ?

Portfolio of Collaborations:

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